The secrets of the best restaurants loyalty programs

Par 17 May 2022 July 27th, 2022 Aucuns Commentaires
Restaurant owners looking at their new loyalty program


Find out what makes loyalty programs of restaurants like Chipotle, Panera Bread, Domino’s Pizza so successful!

In order to counteract the loss of revenues of the last few years, and to be equipped to face the end of third-party cookies, restaurant owners must think about retaining their best customers. A loyalty program becomes a central pillar to your marketing strategy in addition to being more and more demanded by consumers.


Members of restaurant loyalty program monthly spent is nearly 2X more than non-members*


of customers are more likely to patronize a restaurant that offers a loyalty program*

In this free 1-hour webinar, our expert Hans Laroche explains:
  • The different loyalty strategies for restaurants, points, premium program, etc.
  • The most effective tactics to create engagement with your customers
  • The best promotions to drive increased frequency of visits or average bill value
  • Success factors and pitfalls to avoid
  • The different measures (KPIs) to prioritize and track
  • How to estimate the revenue increase of a loyalty program for your restaurant chain using R3 LoyalT calculator

Fill out the form below to access the recording on-demand and to receive presentation by email.

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Webinar speakers

With 30 years of experience in relationship marketing and communications, Hans Laroche has contributed to the relationship strategies of numerous companies, including: Nespresso Canada, metro&moi, BMR, Vidéotron services affaires, Société des casinos du Québec, Fido, BelairDirect, Sépaq and Desjardins General Insurance. Today, he is part of R3 Marketing, a consulting firm specialized in relationship marketing and loyalty, which he founded with Paul Lafortune.
Paul studied geography, holds an MBA from McGill University, and has more than 30 years of expertise in marketing and loyalty. Recognized as a retail specialist, he is passionate about measurement and financial models. His passion for customer loyalty was born with the launch of Club Orange at Provigo, the first customer loyalty program to be implemented in Quebec. As loyalty consultant and partner of R3 Marketing, Paul has provided his expertise to many companies, namely: RONA, SAQ, Aeroplan, Uniprix, Visa, Hyatt, Metro, MasterCard, Coopsco and Desjardins.
Hans Laroche

Hans Laroche

With over 35 years of experience in relationship marketing, loyalty program management, and development, Hans Laroche contributes to the relationship strategies of numerous companies, including Nespresso, The Royal Canadian Mint, Fido, belairdirect, Cirque du Soleil, Énergir, McKesson, and Desjardins. He has also been sharing his passion with master's students at ESG UQAM and the University of Sherbrooke for 30 years.