
Loyalty programs are increasingly being adopted by non-traditional industries such as restaurants. This is the fastest growing sector in the United States.
Text transcript of the infographic The impact of loyalty programs in the foodservice industry
- Participation increased from 2017 to 2018: 56% in family restaurants and 69% in fine dining
- 65% of US web users are members of a restaurant loyalty program
- Program members spend 33% more than non-members
- 66% of members spend more than planned to maximize their rewards
- 82% of members have referred at least one new guest to a restaurant
- 57% of consumers are more likely to visit restaurants that offer rewards programs
- On average, loyalty programs generate a 5-10% increase in sales
- Millennials participate in an average of 6.5 restaurant loyalty programs, more than all other age groups combined
Have we whetted your appetite? Read on for 6 Restaurant Loyalty Programs Trends You Need to Know Right Now.