Infographic

The Impact of Loyalty Programs in the Restaurant Industry

Par 24 February 2020 May 21st, 2024 Aucuns Commentaires
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Loyalty programs are increasingly being adopted by non-traditional industries such as restaurants. This is the fastest growing sector in the United States.

 

 

Text transcript of the infographic The impact of loyalty programs in the foodservice industry

  • Participation increased from 2017 to 2018: 56% in family restaurants and 69% in fine dining
  • 65% of US web users are members of a restaurant loyalty program
  • Program members spend 33% more than non-members
  • 66% of members spend more than planned to maximize their rewards
  • 82% of members have referred at least one new guest to a restaurant
  • 57% of consumers are more likely to visit restaurants that offer rewards programs
  • On average, loyalty programs generate a 5-10% increase in sales
  • Millennials participate in an average of 6.5 restaurant loyalty programs, more than all other age groups combined

 

Have we whetted your appetite? Read on for 6 Restaurant Loyalty Programs Trends You Need to Know Right Now.

 

Banner free webinar on demand, The secrets of the best restaurant loyalty programs

 


 
National Restaurant Association, http://quickfacts.census.gov/qfd/states/00000.html, UPSERVE Restaurant Insider
Aaron Allen Insights, Restaurant Loyalty Programs That Are Paying Off for Chains, Colloquy, Oracle Hospitality 
Hans Laroche

Hans Laroche

With over 35 years of experience in relationship marketing, loyalty program management, and development, Hans Laroche contributes to the relationship strategies of numerous companies, including Nespresso, The Royal Canadian Mint, Fido, belairdirect, Cirque du Soleil, Énergir, McKesson, and Desjardins. He has also been sharing his passion with master's students at ESG UQAM and the University of Sherbrooke for 30 years.

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