Training

Learn even more about relationship marketing and loyalty programs by participating in one of our training seminars!

See training seminars

R3 Marketing currently offers B2B or B2C loyalty strategies trainings in French. We are still available for customized English seminars.

Customized training

You would like a customized training for your team?

You already have determined training objectives?

You want to target a specific sector?

Please share with us your needs and we will come back to you with a unique training offer for your enterprise.
  • Your choice of content and format
  • No minimum number of employees required
  • A fixed price regardless of the number of participants
  • Online or in person
  • In English or French
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How to measure the performance of a loyalty program
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How to optimize sales and ROI
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Best B2B or B2C loyalty strategies
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Trends and best practices in relationship marketing
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How to use client data
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Steps to follow to develop an optimal program

Seminars presented by

PAUL LAFORTUNE, B.A., MBA
paul@r3marketing.ca
514.827.2887

HANS LAROCHE, B.A.A., M.SC.
hans@r3marketing.ca
514.248.9686

Paul and Hans are experts in relational and loyalty programs – with over 50 years collective experience in the domain. Lecturers for more than 25 years at the University of Sherbrooke, as well as guest speakers at HEC and Infopresse, they are extremely well versed in helping you understand all you need to know about loyalty programs.

Co-authors of the study

Find out more about R3 Marketing

Get our online courses reimbursed up to 50%

Quebec government offers several programs to promote training within enterprises. Visit Emploi-Québec’s website for more information (French only).

Learn more

The training seminar was extremely interesting and enabled us to get the big picture of the trends and best practices with respect to loyalty programs. This class gave us a lot of material to well understand and support our loyalty program.

ELIZABETH LAMERMARKETING, CLIENTS, STRATEGY, MARKETING DIVISION AND CLIENT SERVICES AT DESJARDINS

I highly recommend this class. The lecturers are very passionate about their subject. They shared many concrete examples on best industry practices, as well as measures of appreciation of a solid loyalty program.

MARIE-CHRISTINE RHEAULTMARKETING MANAGER – FAMILIPLUS, AT FAMILIPRIX

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