Training

Learn even more about relationship marketing and loyalty programs by participating in one of our training seminars!

See training seminars

Next webinars

NOVEMBER 7

Unveiling of the results of the LoyalT 2024 Study

R3 Marketing and Adviso present the 7th edition of LoyalT: the most complete study of loyalty program trends and performance. In collaboration with Ad hoc Research, LoyalT highlights key industry trends through its seven years of accumulated data. The study also ranks the top loyalty programs based on responses from 10,000 Canadians.

Free
Online
Register now
Restaurant owners looking at their new loyalty program
FREE WEBINAR ON DEMAND

The secrets of the best restaurant loyalty programs

Finally, the reopening! In order to counteract the loss of revenues of the last few years, and to be equipped to face the end of third-party cookies, restaurant owners must think about retaining their best customers. A loyalty program becomes a central pillar to your marketing strategy in addition to being more and more demanded by consumers.

Free
Online
Watch now

Customized training

You would like a customized training for your team?

You already have determined training objectives?

You want to target a specific sector?

Please share with us your needs and we will come back to you with a unique training offer for your enterprise.
  • Your choice of content and format
  • No minimum number of employees required
  • A fixed price regardless of the number of participants
  • Online or in person
  • In English or French
Contact us
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How to measure the performance of a loyalty program
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How to optimize sales and ROI
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Best B2B or B2C loyalty strategies
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Trends and best practices in relationship marketing
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How to use client data
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Steps to follow to develop an optimal program

Seminars presented by

Paul Lafortune, relationship marketing and loyalty program expert
Paul LaFortune, B.A., MBA

paul@r3marketing.ca
514.827.2887

Hans Laroche, senior relationship marketing and loyalty program consultant
Hans Laroche, B.A.A., M.Sc.

hans@r3marketing.ca
514.248.9686

Paul and Hans are experts in relational and loyalty programs – with over 50 years collective experience in the domain. Lecturers for more than 25 years at the University of Sherbrooke, as well as guest speakers at HEC and Infopresse, they are extremely well versed in helping you understand all you need to know about loyalty programs.

Co-authors of the study

Find out more about R3 Marketing

Get our online courses reimbursed up to 50%

Quebec government offers several programs to promote training within enterprises. Visit Emploi-Québec’s website for more information (French only).

Learn more
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The training seminar was extremely interesting and enabled us to get the big picture of the trends and best practices with respect to loyalty programs. This class gave us a lot of material to well understand and support our loyalty program.

ELIZABETH LAMERMARKETING, CLIENTS, STRATEGY, MARKETING DIVISION AND CLIENT SERVICES AT DESJARDINS
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I highly recommend this class. The lecturers are very passionate about their subject. They shared many concrete examples on best industry practices, as well as measures of appreciation of a solid loyalty program.

MARIE-CHRISTINE RHEAULTMARKETING MANAGER – FAMILIPLUS, AT FAMILIPRIX

Consult our other services

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Development of a new program
We support your organization in the development of its program from A to Z; from the strategy to the design of the parameters.Learn More
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Improvement of an existing program
We identify the parameters to optimize and the strategies to adopt in order to improve the level of engagement of your customers and the return on investment (ROI) of your program.Learn More
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Best practices analysis
We analyze and compare the best programs in your industry, in North America and Europe.Learn More