Best practices analysis

Our collaborative approach and measurement tools are there to help you maximize your business results.

R3 Marketing developed this BP-i (Best Practice Index) tool.

This is an analysis grid enabling you to evaluate the 10 to 12 best relational or loyalty programs in the same activity sector in North America and Europe.

  • Type of program
  • # of ways to register
  • Scope Accessibility
  • # of ways to identify a member
  • Use of segments or levels
  • Data priority
  • Generosity – % basic rewards
  • Generosity – % of monetary reward
  • Other types of rewards
  • # of non-monetary bonus elements
  • Use of experience type rewards
  • Use of promotions
  • Variety of bonus type bonuses
  • Segmentation of communications
  • Level of personalisation of communications
  • Use of mobility
  • # of gamification elements
  • Simplicity and ease-of-use
  • # of ways to exchange points
  • Terms and conditions: Simplicity and tonality
  • Terms and conditions: Points expirations and status
  • Liability factor (book liabilities)
  • # of innovative elements
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After this analysis, each program obtained a BP-i score and a classification or ranking amongst all of the programs analyzed. For all of these programs, a multi-page analysis is provided for the purposes of explaining the point system and highlighting the best practices, and pitfalls to be avoided.

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B2C and B2B

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Gas

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Drug stores

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Pet stores

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Entertainment

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Beverages

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Supermarkets

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Fashion and beauty

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Transportation

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Hardware

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