R3 Marketing developed this BP-i (Best Practice Index) tool.
This is an analysis grid enabling you to evaluate the 10 to 12 best relational or loyalty programs in the same activity sector in North America and Europe.
The following are the elements of our analysis grid:
Type of program
# of ways to register
# of ways to identify a member
Use of segments or levels
Generosity – % basic rewards
Generosity – % of monetary reward
Other types of rewards
# of non-monetary bonus elements
Use of experience type rewards
Use of promotions
Variety of bonus type bonuses
Segmentation of communications
Level of personalisation of communications
Use of mobility
# of gamification elements
# of ways to exchange points
Terms and conditions: Simplicity and tonality
Terms and conditions: Points expirations and status
Liability factor (book liabilities)
# of innovative elements
Simplicity and ease-of-use
After this analysis, each program obtained a BP-i score and a classification or ranking amongst all of the programs analyzed. For all of these programs, a multi-page analysis is provided for the purposes of explaining the point system and highlighting the best practices, and pitfalls to be avoided.
B2C and B2B
Fashion and beauty
Consult our other services
Development of a new program
Optimisation of existing program
Diagnostics and performance evaluation
R3 is the reference with respect to relational or loyalty programs in Canada.