LoyalT Study
The most complete study of loyalty program trends and performance in Quebec and Canada.
In collaboration with Ad hoc Research, LoyalT highlights key industry trends through its seven years of accumulated data. The study also ranks the top loyalty programs based on responses from 10,000 Canadians.
The results of the LoyalT 2024 study were unveiled in the fall of 2024. Download our free PDF for loyalty trends and valuable insights.
What are the top 10 loyalty programs in Canada?
Which programs are the top performers on each of the three key LoyalT indexes (Affection, Engagement and Behaviour)?
How has two years of inflation impacted the use of loyalty programs?
What are the positions of the new Moi (Metro) and Scene+ (Cineplex and Scotiabank) programs in the 2024 ranking?
How is the Air Miles coalition program performing since its acquisition by BMO?
What is the impact of the PC Health component on the overall performance of PC Optimum?
How does a program’s mobile app impact member engagement?
Who are the most frequent users of loyalty programs in Canada?
How many loyalty programs do Canadians belong to? What benefits do they prefer? Do they prefer physical or digital loyalty cards? And much more!
Thanks to the responses of 10,000 Canadians, we are able to get a good picture of loyalty in the country and rank programs according to their relative performance using the LoyalT Score, which is based on their performance on more than 20 key indicators (KPIs), including three key indexes.