LoyalT Study

The most complete study of loyalty program trends and performance in Quebec and Canada.

Discover the 2024 results

R3 Marketing and Adviso have released in Fall 2024 the 7th edition of LoyalT: the most comprehensive study of loyalty program trends and performance.

In collaboration with Ad hoc Research, LoyalT highlights key industry trends through its seven years of accumulated data. The study also ranks the top loyalty programs based on responses from 10,000 Canadians.

Who are the top 10 loyalty programs in Canada?

The results of the LoyalT 2024 study were unveiled in the fall of 2024. Download our free PDF for loyalty trends and valuable insights.

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In this 7ᵗʰ edition

01

Canadian Top 10

What are the top 10 loyalty programs in Canada?

02

Ranking by key indexes

Which programs are the top performers on each of the three key LoyalT indexes (Affection, Engagement and Behaviour)?

03

Inflation

How has two years of inflation impacted the use of loyalty programs?

04

New programs

What are the positions of the new Moi (Metro) and Scene+ (Cineplex and Scotiabank) programs in the 2024 ranking?

05

Repositioning of Air Miles

How is the Air Miles coalition program performing since its acquisition by BMO?

06

PC Health

What is the impact of the PC Health component on the overall performance of PC Optimum?

07

Mobile Experience

How does a program’s mobile app impact member engagement?

08

Profile of Canadians

Who are the most frequent users of loyalty programs in Canada?

09

Key Statistics

How many loyalty programs do Canadians belong to? What benefits do they prefer? Do they prefer physical or digital loyalty cards? And much more!

A unique methodology

Thanks to the responses of 10,000 Canadians, we are able to get a good picture of loyalty in the country and rank programs according to their relative performance using the LoyalT Score, which is based on their performance on more than 20 key indicators (KPIs), including three key indexes.

Affection Index
  • The program goes beyond rewards: it makes my life easier and saves me time
  • I feel the program is designed for me and has my best interests at heart
  • I can’t live without it
Engagement Index
  • I’ve increased the frequency of my visits to the company
  • I am more focused in my purchases
  • I modify my purchases to maximize reward points
  • If the program didn’t exist, I would visit the company less often
Behaviour Index
  • I always present my loyalty card or mobile app when making purchases
  • I have redeemed reward points at least once in the last 12 months
  • I always consult the communications I receive from the loyalty program

Get a customized report for YOUR program

Thanks to the data collected with the LoyalT study over a seven-years period, our team is able to provide you with a custom report.
  • Follow the evolution of your program over the last 7 years*
  • Find out your Loyalty score and your performance on the 3 Key Performance Indicators
  • Compare your program’s performance: against your competition, against our Top 10 list of best programs, within your industry segment
  • Gauge the performance of your program with 25 other Key Performance Indicators: awareness, use of communication tools, engagement level, perceived generosity, etc.
  • Receive recommendations: key findings, areas of improvement, recommended strategies, etc.
*Can vary based on the program
Access our information sheet

Discover the 2024 results

Tablet showcasing a PDF of LoyauT study highlights.
Download free PDF