LoyalT Study

The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.

R3 Marketing and Leger, in collaboration with Dialog Insight, present LoyalT: the most complete annual study on loyalty program performance and trends in Canada.

Renowned for its ranking of the 10 best loyalty programs in Canada, LoyalT also highlights the key trends and strategies of the industry.

Free webinar

See the results of the 2021 LoyalT study on November 12, 12PM! Which programs will make the top 10 this year? What impact has the pandemic had on purchasing behaviour over the past 12 months?

Not available when the webinar is scheduled? Register, and you will receive a recording of the webinar after the broadcast.
Register

Buy a custom report

Is your loyalty program successful? How to improve it? A custom LoyalT report answers those questions.

Learn more

11 sectors analyzed

LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.

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Supermarkets
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Pharmacy
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Gasoline
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Hardware
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Food/Specialty
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Mobile
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Entertainment
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Transportation
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Restaurants
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Fashion and Beauty
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Pet Stores

A unique methodology

Not only does the study present an analysis of the number of programs of which Quebecers and Canadians are members, but it also represents an analysis of the highest performing programs with respect to the 3 key indicators that explain the total performance of loyalty programs.

In this 5th edition

01

Top 10

What are the top 10 loyalty programs in Canada?

02

Ranking by industries

Which industries had their LoyalT score progressed and which ones didn’t?

03

Likealibility Index

Emotional connection to a brand or a program is becoming more and more important. Which programs performed best in this sphere?

04

Postpandemic evolution

How has the situation evolved over the past 12 months? What trends are emerging in terms of enrollment, activity and behaviour?

05

Special report on gasoline and convenience store programs

Our team will look at the gasoline market in detail. What are the best practices in this industry?

06

Premium programs

What is the progression of the Premium programs (also known as a membership with fees)?

07

Engagement level

Which programs have the highest engagement levels?

08

Customer needs

What programs best meet the needs of their members?

09

Various statistics

What is the use rate of loyalty programs in 2021? Have the mobile usage progressed? How popular is gamification? And much more!

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Get a personalized report for YOUR program

Thanks to the data collected with the LoyalT study over a five years period, our team is able to provide you a custom report for YOUR program.
  • Follow the evolution of your program over the last 5 years*
  • Find out your Loyalty score and your performance on the 3 Key Performance Indicators
  • Compare your program’s performance: against your competition, against our Top 10 list of best programs, in your industry segment
  • Gauge the performance of your program with 20 other Key Performance Indicators: awareness, use of communication tools, engagement level, perceived generosity, etc.
  • Receive recommendations: key findings, areas of improvement, recommended strategies, etc.
* Can vary based on the program. 500 respondents or more. If need be, we will include a Léger survey panel and emails to your members to ensure we have a large enough sample size.
Read our leaflet (PDF)