The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
See the results of the 2021 LoyalT study on November 12, 12PM! Which programs will make the top 10 this year? What impact has the pandemic had on purchasing behaviour over the past 12 months?
LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.
Not only does the study present an analysis of the number of programs of which Quebecers and Canadians are members, but it also represents an analysis of the highest performing programs with respect to the 3 key indicators that explain the total performance of loyalty programs.
What are the top 10 loyalty programs in Canada?
Which industries had their LoyalT score progressed and which ones didn’t?
Emotional connection to a brand or a program is becoming more and more important. Which programs performed best in this sphere?
How has the situation evolved over the past 12 months? What trends are emerging in terms of enrollment, activity and behaviour?
Our team will look at the gasoline market in detail. What are the best practices in this industry?
What is the progression of the Premium programs (also known as a membership with fees)?
Which programs have the highest engagement levels?
What programs best meet the needs of their members?
What is the use rate of loyalty programs in 2021? Have the mobile usage progressed? How popular is gamification? And much more!