LoyalT Study

The most complete study on trends and performance of loyalty programs in Quebec and Canada.

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LoyalT is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyalT: the most comprehensive annual study on loyalty program performance and trends in Canada.

Renowned for its ranking of the top 10 loyalty programs in Canada, LoyalT also highlights key trends and strategies in the industry.

Two years after its last edition, the LoyalT study reflects the numerous changes in the Canadian industry and provides a current overview of the situation. Among the topics covered this year are: inflation, personal data protection, and the trend of Premium programs.

Results will be unveiled on October 3

Discover the results of this new edition during a breakfast conference on October 3rd at the Club Saint-James in Montreal. The conference will be held in French only.

Conference from 8:30 AM to 9:30 AM
Breakfast served from 8 AM (included)
Ticket price: $50.

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Is your loyalty program successful? How can it be improved? A custom LoyalT report answers these questions.

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10 sectors analyzed

LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.

Fashion and Beauty
Pet Stores

A unique methodology

Thanks to the responses of 10,000 Canadians, we are able to get a good picture of loyalty in the country, and rank programs according to their relative performance using the LoyalT score, which is made up of 3 key indices.

Affection Index
  • The program goes beyond rewards: it makes my life easier and saves me time
  • I feel the program is designed for me and has my best interests at heart
  • I can’t live without it
Engagement Index
  • I’ve increased the frequency of my visits to the company
  • I am more focused in my purchases
  • I modify my purchases to maximize reward points
  • If the program didn’t exist, I would visit the company less often
Behavior Index
  • I always present my loyalty card or mobile app when making purchases
  • I have redeemed reward points at least once in the last 12 months
  • I always consult the communications I receive from the loyalty program

In this 6ᵗʰ edition


Top 10

What are the top 10 loyalty programs in Canada?


Ranking by sectors

What are the best programs for each industry: restaurants, retail, gasoline, pharmacy, etc.?



How does the economy impact the use of loyalty programs?


New programs

Several new programs in the last 24 months: Scene+, Moi, Journie, etc. How are they performing?


Number of programs owned

Do Canadians have the same number of programs in their wallet as last year? What is their utilization rate?


Ranking by key indexes

Which programs are the top performers on each of the three key LoyalT indexes (Affection, Engagement and Behaviour)?


Data sharing

How do Canadians feel about the use of their personal data in a loyalty program?


Loyalty cards and mobility

Is mobile usage still growing? How do Canadians prefer to use a loyalty program?


Premium programs

How many Canadians are interested in being part of a “Premium” program?


Get a customized report for YOUR program

Thanks to the data collected with the LoyalT study over a six years period, our team is able to provide you a custom report for YOUR program.
  • Follow the evolution of your program over the last 6 years*
  • Find out your Loyalty score and your performance on the 3 Key Performance Indicators
  • Compare your program’s performance: against your competition, against our Top 10 list of best programs, in your industry segment
  • Gauge the performance of your program with 20 other Key Performance Indicators: awareness, use of communication tools, engagement level, perceived generosity, etc.
  • Receive recommendations: key findings, areas of improvement, recommended strategies, etc.
* Can vary based on the program. 500 respondents or more. If need be, we will include a Léger survey panel and emails to your members to ensure we have a large enough sample size.
Read our leaflet (PDF)

Last edition results

The 2021 study, in collaboration with Dialog Insight, provides an even more precise picture of loyalty. In particular, our team doubled the sample size: 10,000 Canadians responded to our questionnaire on 72 loyalty programs.

In addition to the list of the 10 best programs, the LoyalT study also includes:

  • a post-pandemic look at the industry
  • a special dossier on the gasoline sector
  • a first analysis of the mobile telephony sector
  • many key statistics


loyalty programs were owned by Canadians in 2021, which is a huge difference from 2020 where the average was 10


of respondents showed their cards regularly; they were 87% to do so before the pandemic


of members primarily use a mobile device to view program communications, an increase of 5% in just 1 year


of mobile phone customers do not even know that their carrier offers a program

FREE! 2021 LoyalT study highlights

Discover the top 10 loyalty programs in Canada and the latest trends