LoyalT Study

The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.

Leger and R3 Marketing have collaborated for a fifth consecutive year to present LoyalT: the most comprehensive annual study on the trends and performance of loyalty programs in Quebec and Canada.

The 2021 study, in collaboration with Dialog Insight, provides an even more precise picture of loyalty. In particular, our team doubled the sample size: 10,000 Canadians responded to our questionnaire on 72 loyalty programs.

In addition to the list of the 10 best programs, the LoyalT study also includes:

  • a post-pandemic look at the industry
  • a special dossier on the gasoline sector
  • a first analysis of the mobile telephony sector
  • many key statistics
Highlights

13.5

loyalty programs were owned by Canadians in 2021, which is a huge difference from 2020 where the average was 10

69%

of respondents showed their cards regularly; they were 87% to do so before the pandemic

47%

of members primarily use a mobile device to view program communications, an increase of 5% in just 1 year

66%

of mobile phone customers do not even know that their carrier offers a program

FREE! 2021 LoyalT study highlights

Discover the top 10 loyalty programs in Canada and the latest trends

11 sectors analyzed

LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.

null
Supermarkets
null
Pharmacy
null
Gasoline
null
Hardware
null
Food/Specialty
null
Mobile
null
Entertainment
null
Transportation
null
Restaurants
null
Fashion and Beauty
null
Pet Stores

In this 5th edition

01

Top 10

What are the top 10 loyalty programs in Canada?

02

Ranking by industries

Which industries had their LoyalT score progressed and which ones didn’t?

03

Likealibility Index

Emotional connection to a brand or a program is becoming more and more important. Which programs performed best in this sphere?

04

Postpandemic evolution

How has the situation evolved over the past 12 months? What trends are emerging in terms of enrollment, activity and behaviour?

05

Special report on gasoline and convenience store programs

Our team will look at the gasoline market in detail. What are the best practices in this industry?

06

Premium programs

What is the progression of the Premium programs (also known as a membership with fees)?

07

Engagement level

Which programs have the highest engagement levels?

08

Customer needs

What programs best meet the needs of their members?

09

Various statistics

What is the use rate of loyalty programs in 2021? Have the mobile usage progressed? How popular is gamification? And much more!

Discover the results for 2021 by downloading our free PDF

Book and tablet showing the free PDF of the LoyalT study highlights
Download
null

Get a personalized report for YOUR program

Thanks to the data collected with the LoyalT study over a five years period, our team is able to provide you a custom report for YOUR program.
  • Follow the evolution of your program over the last 5 years*
  • Find out your Loyalty score and your performance on the 3 Key Performance Indicators
  • Compare your program’s performance: against your competition, against our Top 10 list of best programs, in your industry segment
  • Gauge the performance of your program with 20 other Key Performance Indicators: awareness, use of communication tools, engagement level, perceived generosity, etc.
  • Receive recommendations: key findings, areas of improvement, recommended strategies, etc.
* Can vary based on the program. 500 respondents or more. If need be, we will include a Léger survey panel and emails to your members to ensure we have a large enough sample size.
Read our leaflet (PDF)