The most complete study on trends and performance of loyalty programs in Quebec and Canada.
Renowned for its ranking of the top 10 loyalty programs in Canada, LoyalT also highlights key trends and strategies in the industry.
Two years after its last edition, the LoyalT study reflects the numerous changes in the Canadian industry and provides a current overview of the situation. Among the topics covered this year are: inflation, personal data protection, and the trend of Premium programs.
Discover the results of this new edition during a breakfast conference on October 3rd at the Club Saint-James in Montreal. The conference will be held in French only.
LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.
Thanks to the responses of 10,000 Canadians, we are able to get a good picture of loyalty in the country, and rank programs according to their relative performance using the LoyalT score, which is made up of 3 key indices.
What are the top 10 loyalty programs in Canada?
What are the best programs for each industry: restaurants, retail, gasoline, pharmacy, etc.?
How does the economy impact the use of loyalty programs?
Several new programs in the last 24 months: Scene+, Moi, Journie, etc. How are they performing?
Do Canadians have the same number of programs in their wallet as last year? What is their utilization rate?
Which programs are the top performers on each of the three key LoyalT indexes (Affection, Engagement and Behaviour)?
How do Canadians feel about the use of their personal data in a loyalty program?
Is mobile usage still growing? How do Canadians prefer to use a loyalty program?
How many Canadians are interested in being part of a “Premium” program?
The 2021 study, in collaboration with Dialog Insight, provides an even more precise picture of loyalty. In particular, our team doubled the sample size: 10,000 Canadians responded to our questionnaire on 72 loyalty programs.
In addition to the list of the 10 best programs, the LoyalT study also includes: