The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
Leger and R3 Marketing have collaborated for a fifth consecutive year to present LoyalT: the most comprehensive annual study on the trends and performance of loyalty programs in Quebec and Canada.
The 2021 study, in collaboration with Dialog Insight, provides an even more precise picture of loyalty. In particular, our team doubled the sample size: 10,000 Canadians responded to our questionnaire on 72 loyalty programs.
In addition to the list of the 10 best programs, the LoyalT study also includes:
LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.
What are the top 10 loyalty programs in Canada?
Which industries had their LoyalT score progressed and which ones didn’t?
Emotional connection to a brand or a program is becoming more and more important. Which programs performed best in this sphere?
How has the situation evolved over the past 12 months? What trends are emerging in terms of enrollment, activity and behaviour?
Our team will look at the gasoline market in detail. What are the best practices in this industry?
What is the progression of the Premium programs (also known as a membership with fees)?
Which programs have the highest engagement levels?
What programs best meet the needs of their members?
What is the use rate of loyalty programs in 2021? Have the mobile usage progressed? How popular is gamification? And much more!