LoyalT Study
The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
Leger and R3 Marketing have collaborated for a fifth consecutive year to present LoyalT: the most comprehensive annual study on the trends and performance of loyalty programs in Quebec and Canada.
The 2021 study, in collaboration with Dialog Insight, provides an even more precise picture of loyalty. In particular, our team doubled the sample size: 10,000 Canadians responded to our questionnaire on 72 loyalty programs.
In addition to the list of the 10 best programs, the LoyalT study also includes:
- a post-pandemic look at the industry
- a special dossier on the gasoline sector
- a first analysis of the mobile telephony sector
- many key statistics
Highlights
13.5
loyalty programs were owned by Canadians in 2021, which is a huge difference from 2020 where the average was 10
69%
of respondents showed their cards regularly; they were 87% to do so before the pandemic
47%
of members primarily use a mobile device to view program communications, an increase of 5% in just 1 year
66%
of mobile phone customers do not even know that their carrier offers a program
FREE! 2021 LoyalT study highlights
Discover the top 10 loyalty programs in Canada and the latest trends
11 sectors analyzed
LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.
In this 5th edition
01
Top 10
What are the top 10 loyalty programs in Canada?
02
Ranking by industries
Which industries had their LoyalT score progressed and which ones didn’t?
03
Likealibility Index
Emotional connection to a brand or a program is becoming more and more important. Which programs performed best in this sphere?
04
Postpandemic evolution
How has the situation evolved over the past 12 months? What trends are emerging in terms of enrollment, activity and behaviour?
05
Special report on gasoline and convenience store programs
Our team will look at the gasoline market in detail. What are the best practices in this industry?
06
Premium programs
What is the progression of the Premium programs (also known as a membership with fees)?
07
Engagement level
Which programs have the highest engagement levels?
08
Customer needs
What programs best meet the needs of their members?
09
Various statistics
What is the use rate of loyalty programs in 2021? Have the mobile usage progressed? How popular is gamification? And much more!
Thanks to the data collected with the LoyalT study over a five years period, our team is able to provide you a custom report for YOUR program.
- Follow the evolution of your program over the last 5 years*
- Find out your Loyalty score and your performance on the 3 Key Performance Indicators
- Compare your program’s performance: against your competition, against our Top 10 list of best programs, in your industry segment
- Gauge the performance of your program with 20 other Key Performance Indicators: awareness, use of communication tools, engagement level, perceived generosity, etc.
- Receive recommendations: key findings, areas of improvement, recommended strategies, etc.
Development of a new program
Improvement of an existing program
Best practices analysis