Services

As partners in your relational strategy, we are here to help you achieve your business goals.

Consult our other services

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Today, business success depends more and more on the level of consumer loyalty and engagement.

We’re here to give you the right guidance, tailored to any of the following needs:

  • Creating a structured approach to developing a new program

  • Discovering the different types of loyalty strategies or programs

  • Deciding between a relational program and a loyalty program (with points)

  • Measuring and comparing the performance of your program

  • Identifying the weaknesses of your program and where improvements can be made

A 7-steps
collaborative approach

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Step

1

Relational marketing and loyalty program training session

Step

2

Understanding the organization and clients’ segmentation

Step

3


Best Practices Analysis of the best programs in your sector

Step

4

Development of program concept and parameters

Step

5


Initial ROI model development and presentation

Step

6

Research and validation with clients (conjoint analysis) Leger Marketing

Step

7


Evaluation of scenarios and adjustments to the ROI model

Why opt for relational and loyalty marketing?

Increase concentration of purchases

58% of loyalty program members in Canada remark a significant increase in the concentration of their purchases at retailers offering these programs.

Increase in frequency of visits

55% of loyalty program members in Canada remark a significant increase in the frequency of their visits at retailers offering these programs.

Retention

47% of loyalty program members in Canada remark that they would significantly decrease the frequency of visits if the retailer would put an end to their loyalty program.

Additional revenues

Loyalty program members generate between 150% and 800% additional revenue per year compared to non-members.

To find out more, consult the LoyalT study

(Source: LoyalT Study, October 2018, R3 et Leger Marketing)

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