Learn even more about relationship marketing and loyalty programs by participating in one of our training seminars!
Paul and Hans are experts in relational and loyalty programs – with over 50 years collective experience in the domain. Lecturers for more than 25 years at the University of Sherbrooke, as well as guest speakers at HEC and Infopresse, they are extremely well versed in helping you understand all you need to know about loyalty programs.
Co-authors of the study
Quebec government offers several programs to promote training within enterprises. Visit Emploi-Québec’s website for more information (French only).
The training seminar was extremely interesting and enabled us to get the big picture of the trends and best practices with respect to loyalty programs. This class gave us a lot of material to well understand and support our loyalty program.ELIZABETH LAMERMARKETING, CLIENTS, STRATEGY, MARKETING DIVISION AND CLIENT SERVICES AT DESJARDINS
I highly recommend this class. The lecturers are very passionate about their subject. They shared many concrete examples on best industry practices, as well as measures of appreciation of a solid loyalty program.MARIE-CHRISTINE RHEAULTMARKETING MANAGER – FAMILIPLUS, AT FAMILIPRIX