Training

Learn even more about relationship marketing and loyalty programs by participating in one of our training seminars!

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Seminars presented by

PAUL LAFORTUNE, B.A., MBA
paul@r3marketing.ca
514.827.2887

HANS LAROCHE, B.A.A., M.SC.
hans@r3marketing.ca
514.248.9686

Paul and Hans are experts in relational and loyalty programs – with over 45 years collective experience in the domain. Lecturers for more than 25 years at the University of Sherbrooke, as well as guest speakers at HEC and Infopresse, they are extremely well versed in helping you understand all you need to know about loyalty programs.

Co-authors of the study

Find out more about R3 Marketing

Trainings in which you will learn :

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How to measure the performance of a loyalty program
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How to optimize sales and ROI
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Best B2B or B2C loyalty strategies
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Trends and best practices in relationship marketing
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How to use client data
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Steps to follow to develop an optimal program
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What participants are saying about our training seminars

The training seminar was extremely interesting and enabled us to get the big picture of the trends and best practices with respect to loyalty programs. This class gave us a lot of material to well understand and support our loyalty program.

– ELIZABETH LAMER, MARKETING, CLIENTS, STRATEGY, MARKETING DIVISION AND CLIENT SERVICES AT DESJARDINS

I highly recommend this class. The lecturers are very passionate about their subject. They shared many concrete examples on best industry practices, as well as measures of appreciation of a solid loyalty program.

– MARIE-CHRISTINE RHEAULT, MARKETING MANAGER – FAMILIPLUS, AT FAMILIPRIX

Consult our other services

Development of a new program
Optimization of existing program
Diagnostics and performance evaluation
Best practices analysis