Optimization of existing program

As partners in your relational strategy, we are here to help you achieve your business goals.

Consumer needs and continuous change and new emerging technologies require constant attention to continually evolve your relational/loyalty program.

Redesigning your existing program

4 steps enable us to identify where improvements can be made, parameters to be revisited in order to improve the level of engagement and a better ROI of your program.

01

Definition of objectives

Definition of new objectives on a 1 to 5 year horizon, followed up by a KPI analysis and program benchmarking.

02

Segmentation of database

Definition of optimal segmentation based upon transactional data of members from different sources and data from your organization.

03

Redesigning the strategy and program parameters

Development and design of an improved program via participatory sessions in order to define the parameters that make up the ideal program for your business with respect to your new objectives.

04

Measures and KPI: Definition of parameters to be measured

Definition of dashboards and measures to be followed in order to achieve new objectives.