Optimization of existing program
As partners in your relational strategy, we are here to help you achieve your business goals.
Redesigning your existing program
4 steps enable us to identify where improvements can be made, parameters to be revisited in order to improve the level of engagement and a better ROI of your program.
01
Definition of objectives
Definition of new objectives on a 1 to 5 year horizon, followed up by a KPI analysis and program benchmarking.
02
Segmentation of database
Definition of optimal segmentation based upon transactional data of members from different sources and data from your organization.
03
Redesigning the strategy and program parameters
Development and design of an improved program via participatory sessions in order to define the parameters that make up the ideal program for your business with respect to your new objectives.
04
Measures and KPI: Definition of parameters to be measured
Definition of dashboards and measures to be followed in order to achieve new objectives.
