Development of a new program

Our 8-step approach.

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We understand that the development of a relational/loyalty program is an ambitious project that requires a significant investment in time and money.

Which is why we guide companies through the first steps of their program launch. The success of any program resides in planning. Our rigorous approach supported by proven tools enables us to develop a program designed to meet your business objectives.

Our 8-step approach

01

Loyalty training

A seminar addressing managers from various departments in your business, in order to ensure a complete understanding of the issues, implications, operations, business models, as well as success-drivers.

02

Questions to better understand your organization

A question and answer session with management to better understand your company, business objectives, operating policies, strategy and business vision, as well as technological and operational constraints.

03

Best Practices Index in your sector of activity

Analysis of best practices index and performance index of 8 to 12 of the best programs in your industry around the world. This analysis will be made with respect to more than 15 different variables such as bonuses, generosity, mobile integration, segmentation and personalization of communications, social media usage, number and type of promotions, etc.

04

Development and design of program

Development and design of program through participatory work sessions, in order to define the 220 parameters that make up the ideal program for your business

05

Initial measurement of ROI (phase 1)

ROI model that enables you to develop the program to identify the entirety of the costs and revenues generated by the new program over a period of 5 years, and to compare different financial scenarios before putting the program in place.

06

Validation with clients (Conjoint analysis)

Survey of clients and non-clients of the company via our research partner, Léger, in order to validate certain hypotheses of the financial model created in Step 5. This step will enable us to identify the optimal combination of program parameters for future members, as well as validate certain hypotheses of the financial model, attractiveness of the program, as well as desired behavioural changes.

07

Adjustment of ROI (Phase 2)

Data gathered in Step 6 will be integrated in the ROI analysis model, in order to increase the accuracy of the ROI model.

08

Support, implementation and management

Depending on your needs, we can accompany your team(s) in implementing the program by helping you with implementation, training, market testing, identification and follow-up of measures and KPI.

Consult our other services

Optimisation of existing program
Diagnostics and performance evaluation
Best practices analysis
Training