Best practices analysis

Our collaborative approach and measurement tools are there to help you maximize your business results.

R3 Marketing developed this BP-i (Best Practice Index) tool.

This is an analysis grid enabling you to evaluate the 10 to 12 best relational or loyalty programs in the same activity sector in North America and Europe.

The following are the elements of our analysis grid:

Type of program	# of ways to register
Scope	Accessibility
# of ways to identify a member	Use of segments or levels
Data priority	Generosity – % basic rewards
Generosity – % of monetary reward	Other types of rewards
# of non-monetary bonus elements	Use of experience type rewards
Use of promotions	Variety of bonus type bonuses
Segmentation of communications	Level of personalisation of communications
Use of mobility	# of gamification elements
# of ways to exchange points	Terms and conditions: Simplicity and tonality
Terms and conditions: Points expirations and status	Liability factor (book liabilities)
# of innovative elements	Simplicity and ease-of-use

After this analysis, each program obtained a BP-i score and a classification or ranking amongst all of the programs analyzed. For all of these programs, a multi-page analysis is provided for the purposes of explaining the point system and highlighting the best practices, and pitfalls to be avoided.

B2C and B2B

Gas

Drug stores

Pet stores

Entertainment

Beverages

Supermarkets

Fashion and beauty

Transportation

Hardware

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