The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
In September 2018, R3 Marketing – a firm specializing in the development, measurement and analysis of loyalty programs – published in collaboration with Léger, an executive summary of the results of the 2nd edition of the LoyalT study on the trends and performance of loyalty programs in Quebec and Canada.
The level of member recommendation
The level of member engagement
The ability of the program to change the purchasing behaviour of members
The LoyalT score is thus compiled with respect to a precise algorithm that focuses on these 3 key indicators. Each key indicator contains specific questions according to specific measures.
This study which includes more than 5,000 Canadian participants including 3,000 Quebecers, was created to determine which programs perform the best according to sector of activity:
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Hans Laroche, Associate, R3 Marketing (514) 248-9686