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The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.

In September 2018, R3 Marketing – a firm specializing in the development, measurement and analysis of loyalty programs – published in collaboration with Léger, an executive summary of the results of the 2nd edition of the LoyalT study on the trends and performance of loyalty programs in Quebec and Canada.

Summary report 2018

A UNIQUE METHODOLOGY

Not only does the study present an analysis of the number of programs of which Quebecers and Canadians are members, but it also represents an analysis of the highest performing programs with respect to the 3 key indicators that explain the total performance of loyalty programs.

01
The level of member recommendation

02
The level of member engagement

03
The ability of the program to change the purchasing behaviour of members

The LoyalT score is thus compiled with respect to a precise algorithm that focuses on these 3 key indicators. Each key indicator contains specific questions according to specific measures.

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9 sectors of activity analyzed

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Entertainment

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Hardware stores

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Drug stores

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Gas

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Fashion and beauty

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Transportation

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Beverages

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Supermarkets

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Pet stores

This study which includes more than 5,000 Canadian participants including 3,000 Quebecers, was created to determine which programs perform the best according to sector of activity:

DIFFERENT TYPES OF PROGRAMS STUDIED

  • Coalition programs (Air Miles, Aeroplan, CAA)
  • Private programs from major retailers (Hudson’s Bay, Sephora, Metro, etc.)
  • Differentiated and specialized programs (Scène, Mondou, etc.)
  • Programmes de coalition privée (Triangle, PC Optimum)
  • Programmes de membership avec frais d’adhésion (Amazon Prime, Costco, PC Optimum, Scene)

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2018 SUMMARY REPORT IS NOW AVAILABLE!

  • The 10 best programs in Canada;
  • Rate of retention and use of loyalty programs in Canada;
  • Importance of personalized promotions;
  • Impact of programs upon frequency and concentration of purchases;
  • Perception of value, generosity and relevance of communications;
  • Millennial report with respect to loyalty programs
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GET A PERSONALIZED REPORT FOR YOUR PROGRAM!
Included:

  • Your LoyalT score and the performance of your program based on the 3 key indicators
  • Your program’s performance based on 15 variables;
  • The results of your program compared to those in your sector of activity and those in the Top 10
  • Recommendations: key findings, areas of improvement, recommended strategies, etc.

QUESTIONS?
CONTACT US!

Hans Laroche, Associate, R3 Marketing (514) 248-9686

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