LoyalT Study
The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
Leger and R3 Marketing present the results of the 4th edition of LoyalT: the most comprehensive annual study on loyalty program performance and trends in Canada.
Carried out in the midst of a pandemic, the LoyauT study captures Canada’s state of loyalty during this very special year. The results demonstrate how the crisis brought changes in the consumer’s behaviour, weakened some industries and influenced the ranking of the 10 best loyalty programs.
Fill out the form to download our free report and get this year’s results.
Highlights
Top 10
At the top of the charts for 2 years, Starbucks left its first place to a new player
13%
decrease in the average LoyauT scores, all sectors combined, due to the pandemic
40%
of members noticed that programs were less generous during COVID-19
20%
increase in the impact of perceived generosity thanks to the addition of a Premium component or a co-branded card
Also covered: comparative performance of different types of programs, loyalty card use, rewards redemption, frequency of communications, mobile use and gamification.
FREE SUMMARY REPORT
Discover the top 10 loyalty programs in Canada and the latest trends
10 sectors analyzed
LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.
A unique methodology
Not only does the study present an analysis of the number of programs of which Quebecers and Canadians are members, but it also represents an analysis of the highest performing programs with respect to the 3 key indicators that explain the total performance of loyalty programs.
Our analysis
01
Top 10
What are the top 10 loyalty programs in Canada?
02
Impact of Premium programs*
How do Amazon Prime, PC Insiders and Costco affect traditional retailers?
*Also known as a membership with fees
03
Interest of members for a Premium program
Are Canadian members interested in a Premium component?
04
Interest of members for receiving loyalty points on social media
Are members interested in obtaining loyalty points on social platforms?
05
Effectiveness of co-branded credit cards
Are co-branded credit cards effective?
06
Performance of different types of programs
Have recent private coalition rograms (PC Optimum and Triangle) performed better than coalitionprograms (Air Miles, Aeroplan and CAA) or private programs?
07
Recommendation
What percentage of members are willing to recommend a program or sponsor friends? What are the benefits that interest members in exchange for referrals?
08
Post-pandemic use of loyalty programs
How Quebecers and Canadians are planning to use loyalty programs after COVID-19?
09
Future of loyalty programs
What major trends can we predict?
Included:
- Your LoyalT score and the performance of your program based on the 3 key indicators
- Your program’s performance based on 15 variables
- The results of your program compared to those in your sector of activity and those in the Top 10
- Recommendations: key findings, areas of improvement, recommended strategies, etc.
QUESTIONS?
CONTACT US!
Hans Laroche, partner, 514 248-9686
