The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
Leger and R3 Marketing present the results of the 4th edition of LoyalT: the most comprehensive annual study on loyalty program performance and trends in Canada.
Carried out in the midst of a pandemic, the LoyauT study captures Canada’s state of loyalty during this very special year. The results demonstrate how the crisis brought changes in the consumer’s behaviour, weakened some industries and influenced the ranking of the 10 best loyalty programs.
LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.
Not only does the study present an analysis of the number of programs of which Quebecers and Canadians are members, but it also represents an analysis of the highest performing programs with respect to the 3 key indicators that explain the total performance of loyalty programs.
What are the top 10 loyalty programs in Canada?
How do Amazon Prime, PC Insiders and Costco affect traditional retailers?
Are Canadian members interested in a Premium component?
Are members interested in obtaining loyalty points on social platforms?
Are co-branded credit cards effective?
Have recent private coalition rograms (PC Optimum and Triangle) performed better than coalitionprograms (Air Miles, Aeroplan and CAA) or private programs?
What percentage of members are willing to recommend a program or sponsor friends? What are the benefits that interest members in exchange for referrals?
How Quebecers and Canadians are planning to use loyalty programs after COVID-19?
What major trends can we predict?
Hans Laroche, partner, 514 248-9686