LoyalT

The most complete annual study on trends and performance of loyalty programs in Quebec and Canada.

Discover 2019 results

R3 Marketing and Leger present the fourth edition of the LoyalT study, in which you’ll discover the Top 30 Fidelity programs in Canada. What happened in the last 2 years? Which programs progressed and which ones didn’t?

Data will be collected in September, and results will be revealed in October.

Discover last year results on SlideShare

See the keynote

10 sectors analyzed

LoyalT highlights the best Canadian programs and allows you to compare your program to the charts as well as to other players in your industry.

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Supermarkets
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Pharmacy
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Gasoline
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Hardware
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Specialized food
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Entertainment
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Transportation
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Restaurants
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Fashion and Beauty
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Pet Stores

A unique methodology

Not only does the study present an analysis of the number of programs of which Quebecers and Canadians are members, but it also represents an analysis of the highest performing programs with respect to the 3 key indicators that explain the total performance of loyalty programs.

Our analysis for this 4ᵗʰ edition

01

Top 30

What are the top 30 loyalty programs in Canada?

02

Impact of Premium programs*

How do Amazon Prime, PC Insiders and Costco affect traditional retailers?

*Also known as a membership with fees

03

Interest of members for a Premium program

Are Canadian members interested in a Premium component?

04

Interest of members for receiving loyalty points on social media

Are members interested in obtaining loyalty points on social platforms?

05

Effectiveness of co-branded credit cards

Are co-branded credit cards effective?

06

Performance of different types of programs

Have recent private coalition programs (PC Optimum and Triangle) performed better than coalition programs (Air Miles, Aeroplan and CAA) or private programs?

07

Recommendation

What percentage of members are willing to recommend a program or sponsor friends? What are the benefits that interest members in exchange for referrals?

08

Post-pandemic use of loyalty programs

How Quebecers and Canadians are planning to use loyalty programs after COVID-19?

09

Future of loyalty programs

What major trends can we predict?

Discover the 2019 results of our LoyalT study

Go to SlideShare
Source: jamboe
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Get a personalized report for YOUR program
Included:
  • Your LoyalT score and the performance of your program based on the 3 key indicators
  • Your program’s performance based on 15 variables
  • The results of your program compared to those in your sector of activity and those in the Top 10
  • Recommendations: key findings, areas of improvement, recommended strategies, etc.

QUESTIONS?
CONTACT US!

Hans Laroche, partner, 514 248-9686

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