The only annual study about the performance of loyalty programs
in Canada

AVAILABLE NOW! Register to learn more about the LoyalT Study or to order a copy.


About LoyalT

Léger and R3 Marketing, a firm specializing in developing, measuring and analyzing loyalty programs, have published this fall, the first exhaustive study about loyalty programs in Canada.

This study will rank the best performing programs in Canada, as well as analyze the behaviour of program members across the country. It will be updated every year to show the new ranking and how major loyalty trends evolve.

A unique methodology

The study will not only look at the 50 main programs in Canada, but it will also analyze in detail the overall performance of the most successful ones based on the following 3 dimensions:

An exhaustive algorithm was developed to calculate the Loyalty Score of each program based on these three dimensions, with each dimension being weighted according to a series of detailed questions.


List of the best loyalty programs

In addition to ranking loyalty programs for each dimension, this study will also provide answers to the following questions:

  • How many programs are currently used by a consumer?
  • Which programs are the most popular?
  • Which are the favourite programs?
  • Which identification method (membership card, mobile app, phone, email) is preferred?
  • Which elements explain the performance of the best programs?
  • Which programs are the best at changing consumers’ behaviour?
  • Which programs are considered to offer the best value, to be the most generous, to have the most relevant communications, etc.?

Industry Segments

The study analyzed the responses of over 5,000 Canadian participants to determine which programs perform the best overall. It is also possible to observe the results on a per sector basis (drugstores, grocery stores, hardware stores, fashion, gas stations, beverages, transportation, etc.)

Types of Programs Reviewed


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