This study will rank the best performing programs in Canada, as well as analyze the behaviour of program members across the country. It will be updated every year to show the new ranking and how major loyalty trends evolve.
The study will not only look at the 50 main programs in Canada, but it will also analyze in detail the overall performance of the most successful ones based on the following 3 dimensions:
An exhaustive algorithm was developed to calculate the Loyalty Score of each program based on these three dimensions, with each dimension being weighted according to a series of detailed questions.
In addition to ranking loyalty programs for each dimension, this study will also provide answers to the following questions:
The study analyzed the responses of over 5,000 Canadian participants to determine which programs perform the best overall. It is also possible to observe the results on a per sector basis (drugstores, grocery stores, hardware stores, fashion, gas stations, beverages, transportation, etc.)
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