BP-iTM also known as ‘Best Practice Index’ is an exceptional tool for the evaluation and comparison of loyalty programs.
  • We can simultaneously evaluate up to 10 different loyalty programs in the same business sector, and this on more or less 12 different dimensions.
  • We have analyzed more than 460 programs from various activity sectors over the past few years.
  • We don’t sell or promote any one solution. We are first and foremost a neutral partner with measurement tools and exceptional expertise in helping you make an informed decision.
  • For each considered program, we will present a summary of different parameters, a ranking as well as a performance classification.
  • You benefit from:
    • Identification of the world’s best programs (including a detailed report for each one).
    • A comparative analysis of selected programs from more than 20 different dimensions, as well as an scorecard for each program.
    • Identification of best practices in your sector of activity, in terms of loyalty.
    • The ability to compare your program with the best programs in your area.
Best Practice Index

1

Registration method

2

Reach

3

Accessibility

4

Identification methods

5

Segments / target levels

6

Data ownership

7

Generosity: Basic rewards

8

Generosity: Promotional rewards

9

Generosity: Others

10

Non-monetary rewards (VIP style experience)

11

Variety of promotions and contests

12

Targeted communications

13

Mobility

14

Elements of gamification

15

Method of points exchange

16

Terms and conditions: Points expiration

17

Terms and conditions: Status expiration

18

Innovation

19

Simplicity and ease of use

Proposed steps :

  1. Evaluation meeting: identify needs, understand business strategy, technology environment and validate loyalty objectives.
  2. Adjustment of BP-i evaluation after first step (variables to be considered, weight of each variable, etc.)
  3. Recommend a selection (between 10 and 15) of programs to be analyzed, from North America, Europe or Asia.
  4. Analysis of solutions retained via BP-i to obtain ranking and classification of each program considered.
  5. Presentation of results and BP-i analysis, as well as our recommendations.

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