Our 8-step approach
Here are just a few of the many companies who have successfully used this approach :
1 Loyalty training
2 Understanding of the organization and its challenges (Qi-35)
3 Best Practice Analysis of competing programs and other programs in your business sector (BP-i)
4 Development of the program parameters (Qi-220)
5 Initial measurement of the ROI (SUMM-IT)
6 Research and validation with customers (Trade-off Analyisis)
Survey the company’s customers and non-customers through our research partner to validate some of the financial model assumptions (step 5) related to the changes in the behaviour of various customer segments. Use the trade-off analysis to identify the best combination of program parameters for the customers (attraction) and for the organization (profitability).
7 Evaluation of scenarios and adjustments to the ROI model (SUMM-IT)
8 Assistance and guidance required for implementation
Depending on what you need, we can help your teams to plan and develop the market test, plan the launch and prepare the program operation. We generate checklists that are very useful for the various departments of the company (operations, finance, information technology, human resources, legal, etc.)
“The relevance of communications and interactions with customers accounts for 66% of the purchase decision; the price, on the other hand, explains 33% of the decision”.
Harvard Business Review, January 2015.
“Among the most successful companies, those that focus on customer analytics show a growth rate of earnings of 11% compared to just 3% for the others.”
McKinsey & Company, June 2014.
“A large majority of companies are fundamentally rethinking their strategies for engaging individual customers. The biggest motivator is their desire to increase customer loyalty.”