We are your partner in loyalty program development and relationship marketing. Our collaborative approach and our measuring tools help you maximize your business results.

Whether you are looking at a relational program or a loyalty program, we will assist you to find out all there is to know prior to the launch of your program.

In the case of an existing program, our role is to help you measure the program’s performance (ROI) as well as to provide data and recommandations to help improve the profitability of your program.

We are not an advertising agency and therefore we do not buy any media. We do not sell nor do we promote technological solutions. Above all, R3 is a neutral partner with unique measuring tools that will enable you to make informed decisions. We master the art of understanding, analyzing and optimizing loyalty programs.

Paul Lafortune, B.A., MBA

Paul studied geography, holds an MBA from McGill University and has more than 30 years of expertise in marketing and loyalty.

Renowned as a retail specialist, he is passionate about measures and financial models.

It was in 1987 that his passion for customer loyalty was born with the launch of Club Orange at Provigo, the first customer loyalty program to be implemented in Quebec. In 1994, Paul started a business and co-founded a company specializing in the technology of loyalty programs based on the use of smart cards.

As a loyalty consultant, he has provided his expertise to many companies, namely: RONA, SAQ, Aeroplan, Uniprix, Visa, Hyatt, Metro, MasterCard, Coopsco and Desjardins.

Thriving on diversity, Paul has more than one string to his bow: teaching is another of his passions. Since 1995 he has been teaching several classes, namely “Retail Trends” at the HEC Montreal, as well as a seminar called “Loyalty Programs: best practices, trends and performance” which is part of a training program for executives at HEC.

Hans Laroche, B.A.A., M.Sc.

Holder of a Bachelor in Business Administration and a Masters in Marketing at the Université de Sherbrooke, and an impressive track record in relationship marketing and communications, Hans has contributed to the relational strategies of many companies, namely: Northwest Airlines, Vidéotron Biusiness Solutions, the Société des casinos du Québec, Air Transat, Fido, Belairdirect, MasterCard Canada, Desjardins Assurances générales.

He has been invited as a speaker to many seminars on relationship marketing by various organizations, including Canada Post, the Société québécoise de marketing direct, the Administrative Sciences Association of Canada, the office of Quebec City Tourism, just to name a few.

Bursting with energy and joie de vivre, Hans is known to be impassioned and to have the ability to rally people around a common vision.

Hans has been a university professor for 25 years, including his role as a mentor for young people. For the past 15 years he has been teaching a retail class at the HEC and at UQAM. For the past 7 years he has been teaching relationship marketing in the Master’s program of Marketing Communication at the Université de Sherbrooke.

Our Clients

Société des Casinos du Québec
Fonds de solidarité FTQ
Royal Canadian Mint

Our Vision

Relational strategies are at the center of the most successful companies. It is a known fact that a good relational marketing strategy is the key to engage consumers.

In most businesses, sales increases come from communication opportunities with existing customers. How can an organization influence customers to modify purchasing patterns, generate more visits, endorse its brand or trigger referral of new customers?

“We strongly believe that the success of a company can be explained more and more by the quality of its relationship with its customers, by the vast knowledge it has of those customers, as well as by the level of their loyalty and engagement.”

R3 firmly believes that to stimulate engagement and sales, the brand messages must be relevant. Above all, this relevance must be obtained through a working knowledge of your customers and from the deployment of communication initiatives specific to each segment of your customer base.