Our expertise at your service
50 years of experience in management, development and optimization of relationship and loyalty programs.
Development of a new program
We guide companies through the first steps of their program launch.
Optimization of existing program
Consumer needs and continuous change and new emerging technologies require constant attention to continually evolve your relational/loyalty program.
Why opt for relational and loyalty marketing?
Increase concentration of purchases
58% of loyalty program members in Canada remark a significant increase in the concentration of their purchases at retailers offering these programs.
Increase in frequency of visits
55% of loyalty program members in Canada remark a significant increase in the frequency of their visits at retailers offering these programs.
47% of loyalty program members in Canada remark that they would significantly decrease the frequency of visits if the retailer would put an end to their loyalty program.
Loyalty program members generate between 150% and 800% additional revenue per year compared to non-members.
To find out more, consult the LoyalT study
(Source: LoyalT Study, October 2018, R3 et Leger Marketing)
Some of our clients
is the development, design or redesign of fidelity programs such as SAQ Inspire, metro&moi, Cora, McKesson, Uniprix, Reitmans, Société des Casinos, BMR, and the Royal Canadian Mint.
is more than 400 programs analyzed, as well as the knowledge of trends and best practices in the following sectors: