Experts in
relational marketing
and fidelity programs

We are the reference when it comes to the development and optimization of relationship and loyalty marketing in Canada.

To learn moreContact us

Our expertise at your service

50 years of experience in management, development and optimization of relationship and loyalty programs.

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Development of a new program

We guide companies through the first steps of their program launch.

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Optimization of existing program

Consumer needs and continuous change and new emerging technologies require constant attention to continually evolve your relational/loyalty program.

Why opt for relational and loyalty marketing?

Increase concentration of purchases

58% of loyalty program members in Canada remark a significant increase in the concentration of their purchases at retailers offering these programs.

Increase in frequency of visits

55% of loyalty program members in Canada remark a significant increase in the frequency of their visits at retailers offering these programs.

Retention

47% of loyalty program members in Canada remark that they would significantly decrease the frequency of visits if the retailer would put an end to their loyalty program.

Additional revenues

Loyalty program members generate between 150% and 800% additional revenue per year compared to non-members.

To find out more, consult the LoyalT study

(Source: LoyalT Study, October 2018, R3 et Leger Marketing)

Some of our clients

is the development, design or redesign of fidelity programs such as SAQ Inspire, metro&moi, Cora, McKesson, Uniprix, Reitmans, Société des Casinos, BMR, and the Royal Canadian Mint.

Activity sectors

is more than 400 programs analyzed, as well as the knowledge of trends and best practices in the following sectors:

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B2C and B2B

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Beverages

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Gas

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Supermarkets

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Drug stores

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Fashion and beauty

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Pet stores

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Transportation

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Entertainment

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Hardware

A collaborative approach

We are all about a collaborative approach that will enable you to rally your managers and different departments of your company, employees and franchisees to best achieve your goals.